Sweetness Champion

Sadly so much of society seems set on championing sadness and bitterness (sans the savory alliterations so savvily situated in this sentence). Let’s not get caught up in the negativity. Let’s accentuate the positive. Let’s champion sweetness, by the recognizing sweetness champions.

That’s why each year we honor the sweetest person of the year.

You probably have some questions (hopefully just 2), which we have already answered for you below.

How Are Sweetness Levels Measured?

To be fully transparent, we cannot go into detail about how such sweetness levels are determined as our sweetness formula is more secretive (and better) than the Colonel’s Secret Recipe, which is not so secret and can be found all over the Other Internet, such as right here. Learning from the Colonel’s mistakes of trusting family to keep his recipe secret after his death, which they didn’t, we have found the best way to keep secret formulas actually a secret is to tell no one: even ourselves. As not one person on earth knows the secret sweetness formula, it will never be revealed and will be safe forever.

I know A Sweet Person. How Can I Nominate Them?

Fill out this nomination form. It doesn’t cost a thing. It may be helpful to then participate in some Sweet Corruption by buying as much Sweet Merch as you can afford.